Effective Date: June 30, 2026
This Privacy Policy describes how Army Surplus World ("we," "us," or "our") collects, uses, and protects the personal information you provide when using our website (armysurplusworld.com) and purchasing our products and services.
- Information We Collect
We collect the following categories of personal information:
- Identifiers: Name, billing address, shipping address, email address, phone number, and IP address.
- Commercial Information: Products purchased, transaction history, and account preferences.
- Internet/Electronic Network Activity: Browsing history, search history, and interactions with our website.
- Financial Information: Payment card details (processed securely via our encrypted payment gateways (e.g. Authorize.net a VISA subsidiary, PayPal).
- How We Use Your Information
We use the collected information to:
- Process, fulfill, ship, and track your orders.
- Communicate with you regarding your transactions or customer service inquiries.
- Send promotional emails, updates, and text message alerts (if opted-in).
- Improve our website layout, performance, and product selections.
- Detect, investigate, and prevent fraudulent transactions or security incidents.
- Cookies, Tracking, and Marketing Tools
We use tracking cookies, web beacons, and pixels provided by third-party platforms to analyze website traffic and serve targeted digital advertisements.
- Google Analytics & Google Ads: We use Google tools to track user behavior, analyze website traffic, and display relevant commercial ads across the internet based on your past visits to our site. You can manage your preferences via the Google Privacy Checkup tool.
- Facebook Pixel & Meta Marketing: We utilize the Facebook Pixel to measure the effectiveness of our advertising, understand your actions on our website, and serve customized ads to you on Facebook and Instagram. You can adjust your ad preferences through your Facebook account settings.
- DotDigital for email Marketing
- SMS / Text Message Marketing
If you choose to opt-in to our SMS marketing program (such as signing up for text alerts or abandon cart notifications at checkout), we collect your phone number and consent details.
- Consent: By providing your mobile number and opting in, you agree to receive automated marketing and promotional text messages from us. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies.
- Opt-Out: You can opt-out of receiving SMS messages at any time by replying STOP to any text message you receive from us.
- Privacy Assurance: We value your privacy. Phone numbers collected specifically for SMS marketing consent will not be shared, sold, or rented to third parties or affiliates for their own marketing purposes.
- Sharing and "Selling" of Information
We respect your privacy. We do not sell your personal information for monetary compensation. However, under the California Consumer Privacy Act (CCPA), our use of third-party advertising cookies (like Google, Facebook, and DotDigital) to show you targeted ads may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising.
We share data with:
- Service Providers: Third parties who perform business functions on our behalf, such as payment processors (e.g., Authorize.net (VISA), Apple Pay, Google Pay, PayPal, etc.), shipping carriers (e.g., USPS, UPS, FedEx), and our SMS program vendors (DotDigital).
- Advertising Partners: Third-party digital marketing platforms (Google and Meta) to optimize our advertising campaigns.
- California Privacy Rights (CCPA Notice)
If you are a California resident, the CCPA grants you specific rights regarding your personal information:
- Right to Know: You have the right to request a disclosure of what personal information we collect, use, disclose, and "sell" or "share."
- Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain legal exceptions (such as fulfilling an ongoing order or complying with tax laws).
- Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
- Right to Opt-Out of Sale/Sharing: You have the right to direct us to not "sell" or "share" your personal data for targeted advertising.
- Right to Non-Discrimination: We will not discriminate against you (e.g., deny service or charge different prices) for exercising any of your CCPA rights.
How to Exercise Your California Rights:
To submit a request to know, delete, correct, or opt-out, please contact us using the contact details provided in Section 9. We will verify your identity before processing the request.
- Children's Privacy (COPPA Compliance)
Our website and products are intended for adults and general audiences. We do not knowingly collect, maintain, or market to children under the age of 13 in compliance with the Children's Online Privacy Protection Act (COPPA). If we learn that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will take immediate steps to delete that information from our records. If you believe a child under 13 has provided personal information to us, please contact us immediately using the information in Section 9.
- Data Security
We implement robust security measures to maintain the safety of your personal information. Your sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and encrypted directly into our payment gateway providers' databases.
- Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
- Address: Army Surplus World, 11650 S Sam Houston Pkwy W, Houston, TX 77031
- Phone: 713-484-5444
- Email: cs@armysurplusworld.com
- Website: armysurplusworld.com